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- Match Data
- Audit Results
- FAQs

### Match Data

Enter values to see if those values match what was actually entered during the lead event.

First Name
Last Name
Phone
Email

To see if additional fields match, enter the data values in the fields below

Add Field
- Match
- No Match Found
- Match to URL Parameter Value
Visual Playback Data Overlay
Clicking the overlay checkbox will show where values entered in the fields above matched on the form

### LeadiD Audit Results

No audit results available.

### Frequently Asked Questions

##### What is a data match?

A data match indicates that a provided value was found to match a value entered by the consumer during the lead event.

##### What is data not witnessed?

Data not witnessed indicates that a provided value was not matched to a value observed during the lead event. This could be because that value was not present during the lead event or could be that Jornaya did not witness the completion of that field, most likely due to an implementation problem.

##### What is data matched to prepopulated inputs?

Data matched to prepopulated inputs indicates that the value was witnessed by Jornaya during the lead event as a value that was prepopulated (meaning that it was not entered by the consumer).

##### What is data matched to a URL parameter value?

Data matched to a URL parameter value indicates that the value was not seen entered into the form by the consumer or as a prepopulated value but was observed in the parameters of the URL (the part of the URL that starts with ?).

##### What is the Visual Playback overlay?

The Visual Playback overlay provides a mechanism to see where a particular data element matched in the lead event. When you enter data values into the fields in the Match Data tab, you will receive a checkmark or an "X" to indicate if the value matched data witnessed during the lead event. Selecting the overlay will show you that data overlaying the fields where the match was detected.

##### What do the border colors on the Visual Playback overlay mean?

For first name, last name, email, and phone, we have assigned specific border colors to help in identifying where those values were found to match during the lead event. All other data values have an orange border. There is no difference in the matching logic between the borders. These are simply to support the review of the matches.

##### What does a checkmark mean?

A checkmark means that the data element entered into a match data field was found to match a data value from the Lead Event.

##### What is Visual Playback?

The Jornaya Visual Player uses data captured during a Lead Event to render a virtual visual playback (not an actual visual recording) of the Lead Event for the purpose of verifying for an authorized requestor (a) whether certain content was displayed on a Web page during the Lead Event (e.g., a request for consent to contact the user following the Lead Event) and (b) certain user actions exhibited during the Lead Event (e.g., what consent the user gave regarding contacting the user, if any).